Tracking the ad platforms can actually use
$1,450 fixed · 7 business daysGA4 and Tag Manager, up to 8 conversions, Google Ads enhanced conversions, Meta Conversions API, consent mode v2 and call and form tracking. Fixed scope, fixed price, with a QA log you can check.
Smart Bidding can only chase what it's told about. If your form fills aren't counted, or the phone calls go nowhere, the platform is bidding blind and you're paying for it. GA4 conversion tracking setup sounds like plumbing. It decides what every ad dollar after it is spent on.
What the platform can bid on
From a visitor doing something on your site to an auction that knows about it.
Something happens
Someone submits a form, taps your number, or buys.
An event fires
Tag Manager sends it to GA4, Google Ads and Meta, in the browser and, for Meta, from the server too.
It becomes a conversion
The platform matches it to the ad click. Enhanced conversions and Conversions API add hashed contact details so more of them match.
Bidding uses it
Next time someone similar searches, the platform knows what that click was worth.
Where the chain usually breaks
- The form "thank you" is a pop-up, so no page load ever fires
- Calls from the site aren't tracked at all
- Enhanced conversions are switched off
- Meta only gets browser events, and browsers block a share of them
- Consent mode is missing or misconfigured, so EU and UK visits drop out silently
- Page views are marked as conversions, so bidding learns the wrong thing
What's included
- A GA4 property and a Tag Manager container (new or cleaned up)
- Up to 8 conversion events
- Google Ads conversions with enhanced conversions
- Meta Pixel and Conversions API, through Tag Manager or your platform's partner integration
- Consent mode v2 configuration
- Call and form tracking
- A QA log showing each event tested and where it arrived
- One Looker Studio dashboard
- A handover document so anyone can maintain it
Not included
- A consent banner or cookie tool itself (we configure consent mode to work with yours)
- Server-side tagging on a separate server container
- CRM offline conversion import: that's in B2B & SaaS demand gen and All-Channel
- More than 8 events, or a second site: quoted before you pay
Who owns the setup
GA4, Tag Manager and the dashboard sit in your Google account. You're the admin. The handover document means you're not stuck with us to change a tag later.
Price
$1,450 fixedDone in 7 business days · pay by card or invoice · included in month one of Two-Track and All-Channel
Full pricing and termsAlso comes as
Two-Track · All-Channel
Tracking & Analytics Setup
Tracking questions
How much does tracking setup cost, and how is the price worked out?
$1,450, fixed, for the scope above: one site, up to 8 conversion events. It's included in month one of Two-Track and All-Channel. Bigger setups get a quote before you pay.
How long until the platforms are seeing clean data?
The setup takes 7 business days. Conversions start arriving as soon as it's live, and Smart Bidding usually needs a couple of weeks of the new data before its behavior settles.
Who owns the GA4 property and Tag Manager container when this ends?
You. Both are created in, or stay in, your Google account, with you as admin. We're a user you can remove at any time.
What's not included, and which service covers it?
Using the data to run ads is Google Ads or Meta ads. Sending CRM stages back to the platforms is part of B2B & SaaS demand gen. The cookie banner itself comes from your site or consent tool.
What do you need from us to start?
Admin access to GA4 and Tag Manager (or the ability to grant it), admin on Google Ads and Meta Business Manager, and a CMS or staging login to install the container. No passwords shared, only user invites.
Often run alongside
Google Ads management
Search, Performance Max, Shopping and YouTube remarketing, plus Microsoft Ads where it's worth it.
$950/mo or 12% of spend
SEO: technical, on-page and content
Technical fixes, on-page work and a content plan, checked against what you already pay for in ads.
$1,600/mo
E-commerce growth
Shopping and Performance Max, feed management and product-page SEO for online stores.
$2,200/moStart with what's being counted.
Buy the setup directly, or ask on the free call and we'll tell you what we'd check first.
Buy Tracking & Analytics Setup