A customer scrolling a phone at a coffee shop counter just after opening

Meta ads, with new creative every month

from $950/mo or 12% of combined spend · 6 static variations a month included

Facebook and Instagram campaigns, built around a monthly creative test. If we already run your Google Ads, Meta goes into the same fee.

Get a free audit Buy an Ads Account Audit, $690

On Meta, the ad itself does most of the targeting now. Broad audiences and Advantage+ placements mean the image and the first line of text decide who sees it. So our Meta ads management is mostly creative work: a steady supply of new ads, tested fairly, and the tired ones retired before they drag the account down.

What gets refreshed, and when

Same four-week cycle every month.

Week 1
Read last month. Which ads spent enough to judge, which are wearing out (frequency up, click-through down), which are worth another angle.
Week 2
Brief and make the new variations: new hooks, new headlines, a different offer framing, a different format.
Week 3
Launch them next to the current best ads, in the same ad set, so they compete for the same people.
Week 4
Let them spend. No calling a winner on two days of data. The results feed next month's week 1.

New static variations per month

Meta ads management on its own: 6
Groundwork: 4
Two-Track: 8
All-Channel: 16

Package counts are shared across every platform the package runs. Video is quoted separately.

Audiences, exclusions and placements get a look every month too, but they change less often than the ads do.

What's included

Campaign and ad set structure for Facebook and Instagram
6 new static ad variations a month, written and designed
The monthly test cycle above
Audience, exclusion and placement reviews
Catalog ads for stores, if your feed is in good shape
A monthly check that Pixel and Conversions API events are arriving
A monthly report and a 30-minute call

Not included

Video shoots or editing, quoted separately
Setting up Conversions API from scratch: Tracking & Analytics Setup, $1,450
Building a new ad account: PPC Launch Setup, $1,250
Organic posting, community management or buying followers
The ad spend, which Meta bills to your card

Whose Business Manager is it?

Yours. The ad account, Page, Pixel and catalog sit in your Business Manager. We get partner access. The ads we make for you are yours to keep and reuse once the invoice is paid.

Price

from $950/mo or 12% of combined spend

Shares one fee with Google, Microsoft and LinkedIn · +$400/mo on the minimum per extra platform · 2-month initial term, then 30 days' notice

Full pricing and terms

Also comes as

Groundwork · Two-Track · All-Channel

Ads Account Audit · PPC Launch Setup

Meta ads questions

How much does Meta ads management cost, and how is the fee worked out?

The same as Google Ads: 12% of your combined monthly spend or a minimum, whichever is higher. On its own, the minimum is $950. Next to Google Ads it's $1,350 for both, not two separate fees. Six static ad variations a month are included.

How long until we know which ads work?

A first read takes about a month, because new ads need enough spend to judge. On smaller budgets it can take two cycles before a pattern is clear. We'd rather say "not enough data yet" than pick a winner by luck.

Who owns the ad account and the creative when this ends?

You own the ad account, Page, Pixel and catalog, all inside your Business Manager. The ads we made for you are yours too, once paid for. We remove our partner access when you ask.

What's not included, and which service covers it?

Video production is quoted separately. A full Conversions API setup is part of Tracking & Analytics Setup. Retargeting through email rather than ads is Email & retention. Organic social isn't something we offer.

What do you need from us to start?

Partner access to your ad account and Pixel through Business Manager, your logo and brand files, product or service photos, and any claims you want in ads along with what backs them up. No passwords.