An online store's stockroom with shelves of boxes and a packing table in morning light

Shopping, Performance Max and the feed underneath

$2,200/mo · Shopping/PMax spend up to $10,000 included · 3-month initial term

For stores on Shopify, WooCommerce or BigCommerce. We fix the product feed, run Shopping and Performance Max on it, and work on product and collection pages for search. Reported against your store's revenue, not just the platform's.

Get a free audit Buy an Ads Account Audit, $690

Performance Max decides a lot on its own. What it can't do is fix a bad feed. Vague titles, missing GTINs and no margin data mean it spends on whatever's easiest, often your own brand name. As an e-commerce PPC agency, we start under the campaigns, in the feed, because that's where you still have control.

The feed-fix checklist

The first month goes through every one of these.

Titles: what it is, then brand, size, color and material, in the order people search for them
GTINs filled in wherever the product has one
Google product category and your own product type, both set
Custom labels by margin band, so high-margin products can get their own budget
Custom labels for bestsellers, seasonal lines and clearance
Price, availability and shipping matching the site
Merchant Center disapprovals cleared, and the reason logged for each
Image checks: no watermarks, no text overlays, correct crop
Brand terms separated out, so you can see how much PMax spends on people already searching for you

Why we report MER as well as ROAS

ROAS is what each platform says it earned for each dollar it spent. MER is your total store revenue divided by your total ad spend. The platforms often both claim the same order, so their ROAS figures can add up to more sales than you actually made.

Say Google reports a ROAS of 6 and Meta reports 4. Your store took $80,000 that month on $16,000 of total ad spend. Your MER is 5. That's the number that pays the bills, so it's the one we lead the report with.

Illustrative numbers. Not client data.

What's included

Feed management, using the checklist above, every month
Shopping and Performance Max campaigns, with brand and non-brand split
Ad management on Shopping/PMax spend up to $10,000 a month
SEO for product and collection pages
A Meta catalog connected to the same clean feed
A monthly report against store revenue and MER, plus a call

Not included

Running Meta campaigns themselves: Meta ads, in the same combined fee
Purchase tracking with enhanced conversions and Conversions API: Tracking & Analytics Setup, $1,450
Email flows: Email & retention
Product photography

What stays yours

Merchant Center, any feed app, your Google Ads account and your store all stay in your name. Feed rules we write live inside your tools, not ours, so they keep working after we're gone.

Price

$2,200/mo

Shopping/PMax spend up to $10,000 a month included · 9% of spend above that · 3-month initial term, then 30 days' notice

Full pricing and terms

Also comes as

All-Channel

Tracking & Analytics Setup · SEO Audit · Ads Account Audit

All-Channel includes feed management, or a B2B LinkedIn program if that fits better.

E-commerce questions

How much does e-commerce growth cost, and how is the fee worked out?

$2,200 a month. That includes managing up to $10,000 a month of Shopping and Performance Max spend. Above $10,000, it's 9% of the extra. So at $15,000 of spend, the fee is $2,200 plus $450.

How long until the feed is healthy?

Most feed fixes go in during the first month, and Merchant Center usually re-reviews products within days. Big catalogs take longer. Campaigns need a few weeks on the cleaner feed before the numbers mean much.

Who owns the feed and Merchant Center when this ends?

You. Merchant Center is under your Google account and the feed lives in your store or your feed app. We don't host it anywhere you can't reach.

What's not included, and which service covers it?

Meta campaigns are Meta ads. Purchase tracking is Tracking & Analytics Setup. Abandoned-cart and post-purchase emails are Email & retention. All three sit inside All-Channel.

What do you need from us to start?

Admin access to Merchant Center and manager access to Google Ads, staff access to your store (a separate account for us), and a rough idea of margin by product line so we can set the labels.