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SEO, starting with what you already pay for

$1,600/mo · 3-month initial term

Technical fixes, on-page work and a content plan. We start by laying your ads data over your search rankings, so the first SEO work goes where it saves you money.

Get a free audit Buy an SEO Audit, $1,250

Most SEO services for small business start with a keyword list. We start with your ad account. If you're paying for clicks on searches you already rank first for, that's money you might not need to spend. If you're paying heavily for a search where you rank nowhere, that's a page worth building. The overlap tells us where SEO pays for itself soonest.

The overlap map

Every keyword you care about lands in one of four boxes.

You pay, and you rank in the top 3

Often your own brand name. Worth testing a pullback. We test in one region or for a fixed window before changing anything for good.

You pay, and you don't rank

Keep buying the click for now. If the search earns its keep, build a page that can rank for it.

You rank, and you don't pay

Leave it alone. Protect the page, and point internal links at it.

Neither

Decide whether it's worth either. Some searches aren't.

Illustrative example for a made-up plumbing company. Not client data.
Search	Paying for it?	Organic position	What we'd look at
[your business name]	Yes	1	Test lowering brand bids in one region
water heater replacement [city]	Yes	Not in top 50	Build a service page for it
how to drain a water heater	No	4	Leave it; link it to the service page
tankless water heater cost	No	Not ranking	Candidate for an article

The full map comes with the Search + Ads Audit, and All-Channel reviews it every quarter.

What's included

A technical check in month one, then monthly monitoring: crawling, indexing, Core Web Vitals, broken links
On-page work on your priority pages: titles, headings, copy, internal links
Structured data where it applies
A content plan with written briefs, ordered by the overlap map
Search Console reporting every month, in plain English

Not included

Buying links. We don't do it.
Writing the articles. That's in Two-Track (2 a month) and All-Channel (4 a month).
Google Business Profile and local citations: Local SEO
Separate SEO for other countries or languages
A redesign or rebuild of your site

What stays yours

Your site, Search Console, GA4 and every change we make. Each change goes in a log, so whoever comes after us can see what was done and why.

Price

$1,600/mo

3-month initial term, then month to month with 30 days' notice. Three months is the shortest window in which technical and on-page changes show up clearly in Search Console.

Full pricing and terms

Also comes as

Two-Track · All-Channel

SEO Audit · Search + Ads Audit

SEO questions

How much does SEO cost, and how is the fee worked out?

$1,600 a month, flat. It doesn't depend on keyword counts or page counts. It's lower than many agency retainers because it doesn't include link buying or a heavy writing program. If you want articles written, Two-Track includes two a month.

How long until rankings move?

Technical fixes can show in Search Console within weeks of Google recrawling the site. Rankings for competitive searches usually take months, and some never move much. We'll tell you which is which in month one, rather than at month six.

Who owns the site, Search Console and the content when this ends?

You. We work inside your CMS and your Search Console. Content we write for you is yours once paid for, and the change log comes with you.

What's not included, and which service covers it?

Google Business Profile and map rankings are Local SEO. Store product and collection pages sit in E-commerce growth. Bottom-funnel B2B content is part of B2B & SaaS demand gen. We don't buy links at all.

What do you need from us to start?

User access to Search Console, viewer access to GA4, an editor login for your CMS (a separate user for us, not yours), and viewer access to your ad account if you run ads, so we can build the overlap map.