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Google Ads management

from $950/mo or 12% of combined spend · 2-month initial term

Search, Performance Max, Shopping and YouTube remarketing, with Microsoft Ads mirrored where the volume is there. One fee on everything you spend, and a monthly look at exactly which searches the money bought.

Get a free audit Buy an Ads Account Audit, $690

A common problem in Google Ads accounts is simple. Nobody has opened the search-term report in months. Money goes out on searches that were never going to buy, and broad match plus Performance Max make that easy to miss. Our Google Ads management services start there, every week: read the terms, add negatives, write down what we cut and why. It's dull work. It's also most of the job.

What the fee comes to, at four spend levels

12% of your combined monthly spend across Google, Microsoft, Meta and LinkedIn, or the minimum, whichever is higher. The minimum is $950 for one platform, plus $400 for each platform after that. On spend above $40,000, the rate drops to 9%.

What the fee comes to, at four spend levels
Combined monthly spend	Platforms	Minimum	Percentage fee	You pay	Share of spend
$3,000	1	$950	$360 (12%)	$950	31.7%
$10,000	1	$950	$1,200 (12%)	$1,200	12%
$10,000	2	$1,350	$1,200 (12%)	$1,350	13.5%
$25,000	2	$1,350	$3,000 (12%)	$3,000	12%
$60,000	3	$1,750	$4,800 + $1,800 (12% of $40,000, 9% of $20,000)	$6,600	11%

Look at the first row. At $3,000 a month, the minimum is almost a third of your spend. On one platform, the percentage only takes over above about $7,900. If you're below that, ask us on the call whether Groundwork or a one-off audit fits better.

The percentage uses last month's spend as the platforms report it. The minimum is invoiced in advance; anything above it is invoiced in arrears. No setup fee on an existing account, no reporting fee, no tool pass-through.

Try your own numbers

What's included

Search, Performance Max, Shopping and YouTube remarketing campaigns
Microsoft Ads, mirrored from Google where the volume justifies it (it counts as a platform)
A weekly search-term review, with negatives added and logged
Ad copy and asset tests
Bid strategy, budgets and pacing
A monthly check that the right actions are counted as conversions
A monthly report and a 30-minute call

Not included

Building a new account or rebuilding a broken one: PPC Launch Setup, $1,250 (waived on Two-Track and All-Channel)
A full tracking install: Tracking & Analytics Setup, $1,450
New landing pages: $1,850 each
Video production, which we quote separately
The ad spend itself. That goes from your card to Google.

Whose account is it?

Yours. It's in your name and billed to your card. You stay the admin, and we're added as a manager. If you leave, the campaigns, keyword lists and all the history stay exactly where they are, and we remove our access when you ask.

Price

2-month initial term, then month to month with 30 days' notice · Fee as in the table above, from $950/mo

Full pricing and terms

Also comes as

Groundwork · Two-Track · All-Channel

Ads Account Audit · PPC Launch Setup · Search + Ads Audit

Every package includes ad management up to its spend cap.

Google Ads questions

How much does Google Ads management cost, and how is the fee worked out?

12% of your combined monthly ad spend or $950, whichever is higher. If we also run Meta, Microsoft or LinkedIn for you, it's still one percentage on the total. The minimum goes up $400 per extra platform. Spend above $40,000 is charged at 9%. The table above shows it at four spend levels.

How long until we see more calls or leads?

The first fixes go in during week one. Smart Bidding needs a couple of weeks to settle after big changes, so we judge most things over a full month, not day by day. That's why the initial term is two months. If calls don't move, we'll tell you what we think is in the way, even when it's not the ads.

Who owns the Google Ads account when this ends?

You do, and you always did. It's billed to your card under your Google account. When we finish, you keep every campaign and all the data. We just lose access.

What's not included, and which service covers it?

New account builds are PPC Launch Setup. Proper conversion tracking is Tracking & Analytics Setup. Pages for your ads to land on are Landing pages. Shopping feeds for online stores sit in E-commerce growth. Each has its own page and price.

What do you need from us to start?

A manager-access invite to your Google Ads account (we'll send our manager account ID), viewer access to GA4 if you have it, and half an hour to tell us what a good lead looks like. No passwords, ever.