Packages & pricing
Packages, monthly services, the ad fee, fixed-price work and the hourly rate. Plus how invoicing and notice work, because that's part of the price too.
Three packages
Each package includes ad management up to its spend cap. No setup fee, no reporting fee, no tool pass-through.
Groundwork
$1,750/mo
For a local business or a single-platform account that wants ads and some search work under one plan.
- 1 ad platform: Google Ads or Meta
- Ad management on spend up to $7,500/mo
- Light SEO (technical monitoring + 5 priority pages a month) or local SEO and Google Business Profile for up to 2 locations
- 4 static ad variations a month
- Ad copy and landing-page recommendations
- A monthly tracking health check
- A monthly report and a 30-minute call
Limits: 1 platform · spend up to $7,500/mo
Spend above the cap: 9% of the excess
Initial term: 3 months
Bought separately, the ads minimum plus local SEO for 2 locations comes to $1,910 a month.
Ask about GroundworkTwo-Track
$3,800/mo
Search and paid social run as one plan, for a business ready for two platforms and real SEO.
Everything in Groundwork, plus:
- 2 ad platforms: Google Ads plus Meta, Microsoft or LinkedIn
- Ad management on combined spend up to $20,000/mo
- SEO: technical and on-page (10 pages a month) plus 2 articles a month, or local SEO for up to 3 locations
- A new landing page every quarter, or one CRO test a month
- Tracking & Analytics Setup ($1,450) done in month one
- PPC Launch Setup waived
- 8 static ad variations a month
- A live dashboard and a call every two weeks
Limits: 2 platforms · combined spend up to $20,000/mo
Spend above the cap: 9% of the excess
Initial term: 3 months
Bought separately at $20,000 of spend: $2,400 ads fee + $1,600 SEO = $4,000 a month, plus $1,450 for tracking.
Ask about Two-TrackAll-Channel
Where most ads-plus-SEO plans land
$7,200/mo
For stores and B2B teams running several platforms, a CRM or a catalog, and email.
Everything in Two-Track, plus:
- Up to 4 ad platforms
- Ad management on combined spend up to $50,000/mo
- SEO with 4 articles a month and quarterly paid/organic overlap reviews; local SEO for up to 5 locations
- A new landing page or a CRO test every month
- Offline conversion import from your CRM
- E-commerce feed management or a B2B LinkedIn program
- Email & retention upkeep: the flows plus 2 campaigns a month
- 16 static ad variations a month
- A live dashboard, a weekly call and a quarterly plan
Limits: up to 4 platforms · combined spend up to $50,000/mo
Spend above the cap: 8% of the excess
Initial term: 6 months
Six months because CRM imports, feeds and email flows take a couple of months before their data is worth acting on.
Bought separately at $50,000 of spend: $5,700 ads fee + $1,600 SEO + $1,400 CRO = $8,700 a month, plus $1,450 for tracking. That's before feeds, LinkedIn or email.
Ask about All-ChannelVideo production is quoted separately on every package.
After the initial term, every package runs month to month with 30 days' written notice.
Monthly services on their own
| Service | Price | Initial term |
|---|---|---|
| Google Ads management | $950/mo or 12% of combined spend | 2 months |
| Meta ads management (6 static variations/mo) | $950/mo or 12% of combined spend | 2 months |
| SEO | $1,600/mo | 3 months |
| Local SEO & GBP | $550/mo per location; $480 each for 2–4; 5+ quoted | 3 months |
| E-commerce growth | $2,200/mo, Shopping/PMax spend up to $10,000 included; 9% above | 3 months |
| B2B & SaaS demand gen | $3,200/mo, combined spend up to $15,000 included; 9% above | 3 months |
| CRO program (1 test a month + analysis) | $1,400/mo | 3 months |
| Email & retention | $1,200 setup + $950/mo | 3 months |
The ad fee, with an example
- 12% of your combined monthly spend across Google, Microsoft, Meta and LinkedIn
- or the minimum, whichever is higher: $950 for one platform, +$400 for each extra (2 platforms $1,350, 3 platforms $1,750, 4 platforms $2,150)
- 9% on combined spend above $40,000
Example: $60,000 a month across 3 platforms
12% of the first $40,000 is $4,800. 9% of the other $20,000 is $1,800. The fee is $6,600. The 3-platform minimum of $1,750 doesn't come into it.
Why one percentage on the total? A lot of agencies charge per platform, so running Google and Meta quietly doubles the bill. Search and paid social run as one plan here, so they're priced as one.
The percentage uses last month's platform-reported spend. The minimum is invoiced in advance; anything above it, in arrears.
No setup fee on existing accounts. New accounts or full rebuilds: PPC Launch Setup, $1,250, waived on Two-Track and All-Channel.
Ad spend is paid by your card straight to the platforms. It never passes through us, and we never mark it up.
Work out your own feeFixed-price work
Pay by card through Stripe, or ask for an invoice. Scope and turnaround are on each page.
| Item | Price | Turnaround |
|---|---|---|
| Ads Account Audit | $690 (+$290 per additional ad account) | 5 business days after access |
| SEO Audit | $1,250 | 10 business days |
| Search + Ads Audit | $1,690 | 10 business days |
| Tracking & Analytics Setup | $1,450 | 7 business days |
| Google Business Profile Optimization | $450 | 5 business days |
| Landing Page | $1,850 | 10 business days after the brief |
| PPC Launch Setup | $1,250 | 7 business days |
New client? FIRSTAUDIT20 takes 20% off your first Ads Account Audit until January 31, 2027.
All audits & setupsHourly
$135/hour, 2-hour minimum
For consulting, training your in-house team, extra revision rounds and anything outside a written scope. Booked in 2-hour blocks ($270). We'll always say up front when something would be hourly.
Invoicing, notice and the small print
- Retainers are invoiced monthly in advance. Pay by bank transfer or ACH, or by card through a Stripe-hosted invoice link. We don't charge a stored card automatically.
- Invoices are due within 14 days (net 14).
- Late payments: 1.5% per month, or the maximum allowed by law, whichever is lower.
- Initial terms: 2 months for ads-only management, 3 months for SEO, the other monthly services, Groundwork and Two-Track, 6 months for All-Channel.
- After that, month to month. Cancel with 30 days' written notice; an email to admin@oneirly.com counts.
- If you cancel during the initial term, the remaining months of that term are still payable, unless we've agreed in writing to waive them.
- Fixed-price items are paid in full up front, by card or invoice. Work starts once payment and access are in place.
- Prices are in USD and don't include sales tax. We add it only where the law requires. Your bank may charge a conversion fee on card payments outside the US.
Refunds and cancellations are covered in full in our Refund & Cancellation Policy.
Pricing questions
Is a package cheaper than buying services separately?
Usually, once you want two or more things. If you only want ads management, buying it on its own is cheaper. The calculator shows both side by side for your numbers.
What happens if our ad spend goes over the package cap?
You pay 9% of the amount over the cap that month (8% on All-Channel), invoiced in arrears. A busy month doesn't push you into a bigger package.
Can we switch packages?
Yes, from the start of the next billing month. Moving up doesn't restart the initial term. Moving down during the initial term follows the cancellation terms above.
Are there any fees that aren't on this page?
Ad spend, which you pay to the platforms, and any software you subscribe to yourself, such as your email platform. Video production and work outside a written scope are quoted before we do them. Nothing else.
Do you offer discounts?
One, at the moment: FIRSTAUDIT20, 20% off a new client's first Ads Account Audit, until January 31, 2027. We don't discount retainers.
Not sure which fits?
Tell us what you run and what you spend. We'll recommend one, or tell you none of them fits yet.