Search Architecture is our core monthly SEO retainer. Technical infrastructure, keyword targeting, on-page optimisation, and strategic direction - all managed from one team with one goal.
Delivery timeline: Technical audit completed in week 1. On-page work begins week 2. Monthly report in week 1 of each subsequent month.
Month 1 is heavier than the months that follow. We run a full technical audit, set up tracking infrastructure, complete a competitive keyword analysis for your primary service categories, and build the 90-day campaign plan you approve before work begins. Everything is delivered in writing before month 1 ends.
From month 2 forward, the work is active execution and monitoring. We track your keyword positions weekly, identify pages closest to ranking improvements and prioritise those for optimisation, monitor technical health for new issues, and build the monthly report that connects activity to actual business movement. Nothing is automated and unsupervised.
Monthly crawls catch new issues before they affect rankings: pages accidentally noindexed by CMS updates, redirect chains from prior developer work, canonical configuration problems, sitemap errors. The gap between detection and fix costs ranking equity. Continuous monitoring keeps that gap short.
Rankings shift as competitors publish more content, earn more links, or as Google updates what it values on a given page type. We revisit and refine pages continuously, starting with those closest to movement improvements.
No. Search Architecture covers technical and on-page optimisation of existing pages. Content creation is the Content Authority service.
No. Link Network is our link building service. Both can be combined in Growth or Authority packages.
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