High Plains Dental Group
A multi-location dental practice in Wyoming with three clinics and almost no local search presence. Two competitors were dominating the map pack in Sheridan and Gillette. We rebuilt their GBP profiles, corrected 5 years of citation inconsistency, and built out service area content for each location. Organic enquiries grew steadily from month 3 and by month 7 had increased by 390 percent year-over-year.
Rimrock Equipment
An industrial equipment supplier in the Mountain West with a Google Ads account spending $18,000 per month with a 1.2x ROAS and no clear attribution model. We inherited an account with no negative keywords, broad match keywords mixing parts buyers with operators, and ad groups structured around the business categories rather than buyer intent. After a full rebuild and 4 months of optimisation, ROAS reached 4.8x and monthly spend was down to $11,000.
Clearwater Legal
A small personal injury law firm competing against regional and national firms with massive budgets. PPC clicks in the personal injury space were running $45 to $120. Organic was the only viable channel. We focused on building genuine topical authority through a structured content programme and editorial link acquisition from legal publications and regional news outlets. 14 months in, organic had become their primary lead source.
Results vary by market, competition level, and starting domain authority.
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