Every article starts with keyword research. Every brief specifies the search intent it must satisfy. Every piece is fully optimised before it goes live. That discipline is what separates content that earns traffic from content that sits unread.
Delivery timeline: Briefs delivered in week 1. Drafts in week 3. Published or delivered by end of month.
Publishing on topics your business cares about, without search data behind the selection, produces articles that rank for almost nothing and attract nobody. The problem is the starting point, not the writing quality. We do not guess at topics.
Every topic we recommend comes from real search data - actual volume, realistic competition versus your domain authority, and clear intent alignment with where a buyer is in their decision process. We sequence topics to build topical clusters that compound ranking authority over time, not random posts that each start from zero.
Each article gets a detailed brief before a word is written: primary keyword, secondary keywords, the reader and their specific question, required content structure, word count, and sources worth referencing. A good brief means the first draft executes accurately and the content is strategically coherent month to month.
Yes. We publish to WordPress, Shopify, and Webflow directly. Other platforms get fully formatted Google Docs.
Yes. We incorporate topic requests into our research process and refine the angle through keyword data before adding to the production schedule.
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